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  • Ohioblog: A Swing State Journal





    Saturday, October 23, 2004

    Campaign goes to the dogs and is for the birds 

    President Bush's strategists brought out the big dog of ads Friday, but Sen. John Kerry's camp did not hide its head in the sand. It countered
    by giving the administration the bird - no, not that bird; an ostrich. The attacks - and that's all these efforts are; they generate heat but shed little light - fall into the grand tradition of political ads but fails to rise to the outrage level of Lyndon Johnson's one-time daisy girl/big bang ad of 1964. President Bush uses wolves as metaphor for the terrorists from which he believes Kerry will not protect us, and Kerry, in the form of the Democratic National Committee, hauls out the ostrich as metaphor for a president who sees no mistakes that he has made. The wolves tested well with preview audiences, which started this cycle. In Ohio, we see nearly all the ads. Over and over. We are the Little Red Riding Hoods of 2004. We're not going grandma's house, though. We're on our way to the polls and the ad man's tricks aren't likely to alter our course or change our minds. The only real beneficiaries of this part of the campaign have been Northeast Ohio broadcasters.

    - Steve Love

    posted by Ohioblog: A Swing State Journal at 9:44 AM



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